SNAp’d
How could we carve out a distinctive space for a product extension of the Ultimate Cheese Cracker?
Facing unexpected sales trends, Cheez-It's Snap'd and Puff'd aimed at younger audiences found success with the 35+ age group. To unlock their full potential, a strategic pivot combined the products into one platform.
THE CHALLENGE
People know what they are getting with a Cheez-It square, but they don’t know what Snap’d and Puff’d can do for them.
our approach:
Snap'd and Puff'd offer a real cheese-snacking experience that satisfies without heaviness. Our mission was clear: Unlock real relaxed munching. But society was standing in the way. People are hungry to relax, but even when they try to, they are pressured to make the most of it. We understood that society had taken the pleasure out of relaxation.
the result: It’s that good
Cheez-it Snap’d and Puff’d help people take their relaxation to new heights
by guiding them into the satisfaction of mindless munching bliss.