How do you start a conversation with someone you’ve overlooked? 🥣

By celebrating Kellogg’s role in connecting Latina moms' cultures. "On Moms’ Tables Aquí y Allá" takes inspiration from the "200%" mentality, which transcends the idea of being half from one place and half from another, embracing the richness of both cultures unapologetically. Kellogg’s embodies being "from here and from there." Our brands have been integral to Latino families as they have embraced their 200% identities.

The feeling of not truly belonging anywhere can be overwhelming, as expressed in the phrase "Ni de aquí ni de allá." Many Latin Americans grew up with Zucaritas and Fruti Lupis in their home countries and later found familiar faces in Frosted Flakes and Froot Loops in the U.S. During a time when brands and characters took on distinct identities depending on the country, Latin Americans embraced Kellogg’s brands as their own. Tony the Tiger is "aquí," and Tigre Toño is "allá." These brands, present both "aquí y allá," create a shared connection across cultures and generations.

Latina moms were not choosing Kellogg's cereals, and understandably so, as Kellogg’s hasn’t truly spoken to them for years.

How did we help?

For the first time, Kellogg’s embraced Spanglish in a campaign, the true language of a 200%er, paving the way for authentic connections with Latino audiences beyond simplistic translations and stereotypes.

What are we orgullosos of?